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UK November 2014 car sales up 8% on 2013

UK November 2014 car sales up 8% on 2013 December 12, 2014 by Mike Henshaw

Has the UK economy really turned a corner?

November new car sales are up 8% on last year. This shows a year to date increase of 9.4% for this year, added to the 10.8% increase on 2012. With this positive progression, it may well be that next year will also provide a strong result.

Those manufacturers benefiting from the strong November and providing the 'Best Sellers' list are:

1. Ford Fiesta 7,660

2. Volkswagen Golf 5,440

3. Vauxhall Corsa 4,832

4. Ford Focus 4,813

5. Volkswagen Polo 4,075

6. Nissan Qashqai 3,947

7. Vauxhall Astra 3,710

8. Nissan Juke 3,557

9. Audi A3 3,451

10. Mercedes-Benz C Class 3,336

We all accept that the automotive industry is dynamic. We see monthly alterations and developing trends. According to the SMMT, the two clear trends over recent time have been:

  • The market for small cars (mini and supermini segments) has grown considerably. This has been supported by lower running costs and much improved product in terms of comfort and safety.
  • The past five years has also seen a strong demand for dual purpose (4×4, crossovers) and multipurpose vehicles. This is driven by buyers looking for versatile products offering extra space, style and versatility.

    Affordable finance continues to support retail growth with the current low interest rates.

    Equally the UK market seems to be embracing the PCP (Personal Contract Purchase) option, which has taken a long time to reach general acceptance with private buyers who have been used to traditional HP and final ownership.

    All of this is good news for dealers, and next year has a positive outlook. Dealers will need to continue with a strong 'customer focused' and 'retail approach' to business, and must embrace the technology that supports marketing and customer contact.

 

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