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Archive of: July, 2014

Forecourt visits - habits are changing.  Are you prepared?
Forecourt visits - habits are changing. Are you prepared? Recent UK research has shown that speculative or casual forecourt visits have dropped by as much as 41%, with customers doing much of their research for a used vehicle online before deciding to pay you a visit. That means when they do turn up, customers are much better informed and potentially at a more advanced stage in the buying cycle. What can you do do to maximise your opportunities in this new consumer journey? Read full article >>>
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